IMO there should be a free and stripped-down but VERY easy to use iOS app to get the beginners into the Anki ecosystem instead of the copycat freemium apps. Maybe ankiweb wrapped as an app? Or make AnkiMobile freemium. The most important part is easy to use. Anki has neglected good UI/UX and marketing for a long time.
Sad state in TW app store. AnkiMobile not even in the first page. Put yourself in a new user’s shoes, which would you download? The two free ones shown on top with appealing screenshots or scroll down a bit to a paid app with old screenshots that doesn’t show how the user is going to use the app?
Not saying it’s right, but Anki is being taken advantage of by copycats simply because there’s an advantage to exploit. I sincerely hope anki can have much much better UI/UX.